Lasse Rye: SAP Licensing, Compliance & Vendor Negotiation Expert

Organizations across the United States and beyond continue to face growing complexity in SAP licensing, commercial negotiations, indirect usage and S/4HANA migration decisions. Within that environment, JNC relies on experienced experts who understand the business, financial and contractual impact of SAP’s evolving models. One of those specialists is Lasse Rye, a Senior Manager with more than 20 years of experience in software licensing and SAP commercial strategy.

Lasse supports organizations that need clarity around their SAP entitlements, risk exposure, and negotiation options. His expertise spans contract optimization, audit defence, software asset management and commercial strategy development. His career includes delivering results across organizations of all sizes and across multiple industries throughout Europe.

Career Built on SAP Licensing Strategy and Audit Management

Before specializing in strategic advisory services, Lasse worked as a License Compliance Officer, where he managed vendor audits. That experience gave him first-hand insight into how software vendors structure audits, apply contractual pressure, and leverage risk to influence financial outcomes. Today, he uses that knowledge to help JNC clients protect themselves from unnecessary charges and negotiate stronger contractual terms with major vendors.

Throughout his career, he has:

Led large-scale software asset management and sourcing initiatives across finance, government, healthcare, manufacturing, and retail
Negotiated commercial terms with major suppliers including SAP, Microsoft, and Bloomberg
Managed cross-border teams focused on compliance strategy, licensing optimization, and supplier negotiations

His cross-industry experience allows him to adapt licensing strategies to highly regulated environments as well as cost-driven sectors that need tight control over audit and contractual exposure.

Empowering Better Decisions in SAP Licensing and S/4HANA Migration

At JNC, Lasse focuses on helping organizations make informed choices as SAP continues shifting toward subscription-based models and accelerates S/4HANA transformation timelines. Customers regularly rely on his expertise to assess indirect access risks, evaluate commercial offers, optimize existing agreements and prepare for contract renewal negotiations.

His approach emphasizes data-driven decision-making, independent commercial insight, and licensing strategies built around real business need, not vendor-driven pressure. This allows organizations to avoid unnecessary purchases, limit audit risk, and negotiate from a position of strength.

Headshot of Lasse